FinTech and SaaS Copywriting.

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Making tech companies more human.

Rowan Woolsey — founder of Copy House Urchin — has been writing content and copy for 8 years and building businesses for 10…

Recently, she has been fascinated with how technology is reshaping everyday life – from money, to running errands, to home, to our jobs.

Her witty, girl-next-door style makes even complex topics relatable and easy to read, closing the gap between game-changing tech brands and the audiences they want to attract.

 
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Where techy copy goes wrong…

Everyone knows you’re a smart cookie. But overloading your copy with jargon and boilerplate features keeps customers scrolling…

You’re a freakin’ unicorn… but the message isn’t landing.

Here are 5 competitive advantage cliches and how to fix them.

I can’t help it. I geek out about this stuff. Check out the latest obsession down below.

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Millennial money & lifestyle meets tech…

 

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“Rowan took my couple of sentences and transformed them. She totally got my vision!”

—Darlene Starner, Founder

For the weekend warrior writers out there…

Here’s what you need to know to go full-time as a writer.