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      <image:title>Blog - Wanna create a brand with me? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wanna create a brand with me? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wanna create a brand with me? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wanna create a brand with me? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wanna create a brand with me? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wanna create a brand with me? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.copyhouseurchin.com/blog/rebranding-a-solo-run-copywriting-business</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>Blog - Rebranding a solo-run copywriting business</image:title>
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      <image:title>Blog - Rebranding a solo-run copywriting business</image:title>
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      <image:title>Blog - Rebranding a solo-run copywriting business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Rebranding a solo-run copywriting business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Rebranding a solo-run copywriting business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Rebranding a solo-run copywriting business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.copyhouseurchin.com/blog/what-it-takes-to-be-a-brand-authority</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-19</lastmod>
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      <image:title>Blog - What it takes to be a brand authority - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/a1efa5e7-869b-439d-9889-c28e7ab55ab9/Sandra+Bullock+Comedy+GIF+%281%29.gif</image:loc>
      <image:title>Blog - What it takes to be a brand authority - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - What it takes to be a brand authority - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.copyhouseurchin.com/blog/why-copywriting-is-cursed-and-what-it-takes-to-survive</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-07</lastmod>
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      <image:title>Blog - Why copywriting is cursed and what it takes to survive. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/cc307fb1-d7a9-47c1-9326-d5fe196f7729/Deadpool+-+Low+point.gif</image:loc>
      <image:title>Blog - Why copywriting is cursed and what it takes to survive. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.copyhouseurchin.com/blog/build-a-project-magnet-with-these-portfolio-tips-for-new-copywriters-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/96d93ef0-39ec-4871-9706-d9dcfb4ff72c/Bio+Example+-+Anna+Mayberry+-+full+bio.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>A sample bio for a long-form writer with a distinct writing style and voice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/eeca3cdf-8a50-4202-8c3e-13cfb13b93d6/Case+Study+Example.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>A sample of a case study - concise, but powerfully communicates the before, during, and after of a project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/fc4d3259-281f-4e28-8867-6cf615f443e7/Canva+Slide+Example.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Select your favorite bit of copy from longer samples, strategically showing your skill in a core copywriting skill… Think hooks, headlines, storytelling, formatting, CTAs/Opt-Ins, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/11389f8d-c1c8-40dd-a015-47d220e82b17/Labeling+technical+elements+example.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Another look at an “anatomy,” this time for a blog.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/3eb62b1f-57cf-4431-89ef-41008b1553a3/Content+type+G-Drive+Orgnaization.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/878b13ac-2cd3-4ffe-bdc5-d38bbb2c2cab/Project+description+close+up.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Always, ALWAYS add a project description to every content sample you include in your portfolio. It provides context to the project, increasing the value of that sample.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/3bfa1b1d-0439-414a-abc7-565c126bfe39/Individual+Content+G-Drive+Organization.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Organizing your G-Drive by content sample works when you only have a few samples. You can further organize, choosing the order they show up, by adding numbers in sequence to the file name, seen in the first one, labeled “0_START HERE.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/b6fa6580-25ed-4ef0-9b2e-5dc8db56562c/Industry+G-Drive+Organization.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/909e230c-7f3d-4e46-9b5c-13bcac6a01ce/Client+or+Project+G-Drive+Organziation.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/38a70fc3-e7eb-4d88-8bef-d98f6bec2c04/pexels-shvets-production-6974803.jpg</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/55411e4d-dd33-438b-b5f8-aecd3d748283/Anatomy+Example.png</image:loc>
      <image:title>Blog - Build a project magnet with these portfolio tips for new copywriters (2025) - Make it stand out</image:title>
      <image:caption>How to label or create an “anatomy” for a content sample. Use industry-standard keywords so recruiters recognize your relevant skill set.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.copyhouseurchin.com/blog/ultimate-copywriter-career-pivot-guide-part-3-your-message</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-25</lastmod>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 3: Your message - Make it stand out</image:title>
      <image:caption>Photo: Alpha En on Pexels</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 3: Your message - Make it stand out</image:title>
      <image:caption>Photo: Ketut Subiyanto on Pexels</image:caption>
    </image:image>
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    <loc>https://www.copyhouseurchin.com/blog/ultimate-copywriter-career-pivot-guide-part-2-of-3-the-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio</image:title>
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    <image:image>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/1745100109126-CR3BFXRX6WLWQ4BEEEQA/12.png</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/59fe4cc6-8e9c-4207-aae8-82738feba784/pexels-vlada-karpovich-4050293.jpg</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/c1bf8b87-43bd-4318-9582-490636cadc6b/Portfolio+mockup+-+Canva+grid+%281%29.png</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/a026553f-769e-4f99-b1a9-0b97b4e42888/Screenshot+2025-04-19+at+3.08.54%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 2: The portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.copyhouseurchin.com/blog/the-3-things-you-need-to-become-a-copywriter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
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      <image:title>Blog - Ultimate copywriter career pivot guide | Part 1: The resume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/ec01f043-5715-4a72-86fb-9d643c28d695/pexels-andrew-2312369.jpg</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 1: The resume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/8f624fdf-efeb-4003-86cf-0aebc684990d/Screenshot+2025-03-16+at+5.20.18%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 1: The resume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/430e9a91-0c3a-4d54-ba3a-9b41effd66db/The+resume+that+never+worked.png</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 1: The resume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61191f02ead12509dd2f1960/4dac6f59-699d-49db-a276-93d117b3c029/pexels-taryn-elliott-4231426.jpg</image:loc>
      <image:title>Blog - Ultimate copywriter career pivot guide | Part 1: The resume - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Make big things happen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Make big things happen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 6 ways to prove your skill besides great writing samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>A curated selection of your best work. Much easier to review for everyone.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Portfolio page with: Project description, link to the original Google Doc that’s in my G-Drive, a writing sample excerpt.</image:caption>
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    <image:image>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 5 Fatal portfolio mistakes and 1 thing that fixes all of them - Make it stand out</image:title>
      <image:caption>Too many samples are overwhelming and work against you. Would you know where to start, if you were seeing this for the first time?</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 20 questions, copywriter edition: part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 20 questions, copywriter edition: part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Breaking into copywriting? Here’s what you’re up against… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Breaking into copywriting? Here’s what you’re up against… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>This is content from my real, first-ever copywriting portfolio. If you look closely, I didn’t write this for a fancy client. I wrote it for my own blog. Remember, your first portfolio doesn’t have to be fancy—you don’t even have to be paid. You just have to prove you can write.</image:caption>
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      <image:caption>Omg, what is that? It’s your first writing project!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Snapshot of a portfolio slide that repels the wrong kind of workplace.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Making tech companies more human.</image:title>
      <image:caption>Rowan Woolsey — founder of Copy House Urchin — has been writing content and copy for 8 years and building businesses for 10… Recently, she has been fascinated with how technology is reshaping everyday life – from money, to running errands, to home, to our jobs. Her witty, girl-next-door style makes even complex topics relatable and easy to read, closing the gap between game-changing tech brands and the audiences they want to attract.</image:caption>
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      <image:title>Home - Hey there, friend.</image:title>
      <image:caption>Hi! I'm Rowan, founder of Copy House Urchin. I’m also a copywriter, former hiring manager, and a career launch and career transition strategist. After nine years and 5 layoffs, I left retail behind to become a full-time writer. I have written for hundreds of companies and CXOs across dozens of industries, building brands and customer bases with words. I founded CHU as a blog in 2020 with one mission: demote ‘options’ from a luxury to a commodity. Everyone should have access, opportunities, and options so they can realize their full potential, reduce stress, and have autonomy over their own futures.  CHU is dedicated to creating the most actionable and inspiring resources, tools, and frameworks to help industry outsiders get paid to write. I’ve helped over 325 professionals land better jobs with customized career plans, revamped resumes and portfolios, and new-found confidence. My secret superpower is discovering yours. I'll help you identify your transferable skills and unique talents then package them up as your secret advantage.</image:caption>
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